A Fine Line

How Design Strategies Are Shaping the Future of Business PDF Scaricare GRATUITO [Mobi . ePub]
How Design Strategies Are Shaping the Future of Business PDF Scaricare GRATUITO [Mobi . ePub]

esslinger hartmut - a fine line

esslinger hartmut

A Fine Line
How Design Strategies Are Shaping the Future of Business

lingue: Italiano
Prezzo: GRATUITO

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Formato libro:.pdf.djvu.epub.mobi.txt
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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

John Wiley & Sons

Pubblicazione: 07/2009

ISBN:

9780470451021

Condizione: Nuovo
Dimensioni: 234 x 21.49 x 164 mm Ø 408 gr
Formato: Copertina rigida
Illustration Notes:Illustrations
Pagine Arabe: 256

A story of business transformation and a guide to creative strategies for designing a better business

Written by Hartmut Esslinger, the founder of one of the world’s foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization’s competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design’s role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy.

Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony’s original Trinitron television, and Lufthansa’s brand and fleet image. He is also Founding Professor of the Hochschule für Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.

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